Caio Corraini
0
SWEATING
Ten years mastering journalism... just in time for ChatGPT to write better articles in ten seconds
Analysis
Caio's decade in Brazilian journalism positions him squarely in AI's crosshairs. While his local market knowledge and Portuguese fluency provide some defense, AI content generation tools are already producing news articles, social media content, and marketing copy at lightning speed. His current role at Maremoto (likely a creative agency) suggests he's pivoted toward branded content — unfortunately, that's exactly what AI excels at automating.
Skills at Risk
Content Writing
ChatGPT, Claude, and Jasper already produce publication-ready articles
Social Media Content
AI generates posts, captions, and campaigns faster than humans
News Reporting
Reuters and AP already use AI for earnings reports and sports summaries
SEO Copywriting
AI tools optimize for keywords and engagement automatically
Editorial Planning
AI can analyze trends and suggest content calendars
Skills That Save You
Portuguese Market Expertise
Deep local cultural knowledge and nuanced language use that AI struggles with
Source Relationships
Personal networks and trust-based interviews remain irreplaceable
Investigative Research
Complex fact-checking and uncovering hidden stories requires human persistence
Crisis Communication
High-stakes reputation management needs human judgment and empathy
AI Timeline
🛟Survival Guide
Pivot to video and audio content creation
While AI writes articles, it's still weak at producing engaging video journalism and podcast content with authentic human storytelling
Start a newsletter called 'Humans vs Robots Weekly'
FunBecome the meta-journalist who covers how AI is destroying journalism — it's like being the war correspondent of your own apocalypse
Specialize in investigative and legal journalism
Focus on complex investigations, court reporting, and regulatory analysis where accuracy, source protection, and legal expertise matter more than speed
Become an AI prompt engineer for news organizations
FunIf you can't beat the robots, become their scriptwriter — teach them how to sound less like they're having a stroke while reporting on football matches
AI Job Losses in Your Industry
Media & Entertainment
1,200
jobs lost
2
companies
2
events
Jan 2026 · US
~700
TikTok
Aug 2025 · US
~500