Mateus Murozaki
0
DOOMED
RD Station copywriter in Brazil — ChatGPT já escreve português melhor que você
Analysis
A copywriting specialist in Brazil's competitive digital marketing scene, armed with a single 2024 certification from RD Station. While copywriting skills are valuable, AI tools like Claude and ChatGPT are already producing conversion-focused copy at scale, and Brazilian companies are rapidly adopting these cheaper alternatives to human writers.
Skills at Risk
Copywriting
GPT-4 and Claude already write compelling sales copy in Portuguese
Content Creation
AI generates marketing content faster and cheaper than humans
Email Marketing Copy
Tools like Copy.ai specifically target email conversion copy
Sales Funnel Writing
AI can A/B test and optimize funnel copy automatically
Landing Page Copy
Conversion-focused AI tools are already outperforming human copywriters
Skills That Save You
Local Market Knowledge
Understanding Brazilian consumer psychology and cultural nuances
Client Relationship Management
Personal relationships and trust still matter in Brazilian business
Strategic Campaign Planning
High-level marketing strategy requires human judgment and creativity
AI Timeline
🛟Survival Guide
Pivot to AI-assisted copywriting strategy
Learn to use AI tools like Claude and ChatGPT as writing assistants while focusing on strategy, brand voice, and campaign optimization that requires human insight
Start a TikTok sobre 'Como a IA roubou meu emprego'
FunDocument your career transition journey — at least you'll go viral before going broke
Specialize in regulatory and compliance copy
Focus on areas like financial services, healthcare, or legal copy where accuracy and liability make human oversight essential
Become a prompt engineer para copywriting
FunSince AI is writing the copy anyway, at least get paid to tell it what to write — it's like being a translator between humans and robots
AI Job Losses in Your Industry
Advertising & Marketing
4,000
jobs lost
1
companies
1
events
Omnicom Group
Dec 2025 · US
~4,000