Mariah Corazza B. Ustundag
0
NERVOUS
10 years perfecting beauty marketing campaigns, just in time for AI to generate them in 10 seconds
Analysis
A seasoned Product & Scientific Marketing Manager in beauty with an MBA from USP — impressive credentials that unfortunately align perfectly with what AI does best: analyze data, create marketing content, and optimize campaigns. While the scientific angle adds some protection, most marketing roles are getting the ChatGPT treatment faster than you can say 'targeted demographics.'
Skills at Risk
Marketing Campaign Development
AI tools like Jasper and Copy.ai already generate marketing campaigns from brief inputs
Content Creation
GPT-4 and Claude write marketing copy that converts better than many humans
Market Research & Analysis
AI can process consumer data and generate insights faster than any human analyst
Product Positioning
AI is getting sophisticated at analyzing market gaps and positioning products
Scientific Marketing Claims
AI can analyze research papers and formulate compliant marketing claims
Skills That Save You
Brazilian Market Expertise
Deep local cultural knowledge and regulatory understanding that AI lacks
Cross-functional Leadership
Managing teams and stakeholder relationships still requires human emotional intelligence
Scientific Translation
Converting complex research into consumer-friendly messaging requires nuanced judgment
Brand Strategy
Long-term brand vision and positioning decisions still need human strategic thinking
AI Timeline
🛟Survival Guide
Pivot to AI-augmented marketing strategy
Learn to use AI tools like Midjourney for visuals and GPT for copy, becoming the human who orchestrates AI rather than competes with it
Start a beauty ingredient conspiracy theory blog
FunSince AI can't make up wild theories about parabens causing interdimensional rifts, you'll corner the market on creative pseudoscience
Specialize in regulatory compliance marketing
Focus on navigating ANVISA and international beauty regulations — AI can't risk getting sued for non-compliant claims
Become a professional beauty influencer whisperer
FunTrain micro-influencers to spot AI-generated beauty content so they can maintain their 'authentic' facade while secretly using AI themselves
AI Job Losses in Your Industry
Advertising & Marketing
4,000
jobs lost
1
companies
1
events
Omnicom Group
Dec 2025 · US
~4,000