Lucas Quaglia
0
DOOMED
Mastercard copywriter watching ChatGPT write better ads than him in Portuguese, English, AND emoji
Analysis
Lucas is a São Paulo-based advertising copywriter and screenwriter at Mastercard, which is precisely the kind of creative writing work that AI has already mastered. GPT-4, Claude, and Jasper are cranking out ad copy at superhuman speed, and Mastercard's marketing budget is probably already funding AI content experiments that could replace entire creative teams.
Skills at Risk
Copywriting
ChatGPT and Claude already write compelling ad copy indistinguishable from human work
Creative writing
AI tools like Jasper and Copy.ai are automating creative content generation
Script writing
AI can generate video scripts and screenplays with minimal human input
Campaign ideation
AI brainstorms campaign concepts faster than human creative teams
Brand messaging
Large language models excel at adapting tone and voice for brand consistency
Skills That Save You
Cultural nuance understanding
Navigating São Paulo's local culture and Brazilian market specifics requires human insight
Client relationship management
Mastercard stakeholder politics and creative approval processes still need human diplomacy
Cross-cultural adaptation
Translating campaigns between Brazilian and global markets requires cultural intelligence
AI Timeline
🛟Survival Guide
Pivot to AI-powered creative strategy
Learn to use AI tools like Jasper, Copy.ai, and ChatGPT as force multipliers while focusing on high-level creative strategy and client relationships that still require human insight.
Start a consultancy teaching brands how to spot AI-generated content
FunBecome the detective who helps Mastercard figure out when their competitors are using ChatGPT. It's like being a sommelier, but for robot writing.
Specialize in AI prompt engineering for creative campaigns
Master the art of crafting prompts that generate exceptional creative work. Become the person who knows exactly how to ask AI for brilliant ideas.
Rebrand as a 'Human Content Authenticator'
FunCharge premium rates to certify that marketing content was actually written by a human. It's like organic food labels, but for words. Very São Paulo chic.
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